About
Most feedback at work is theater.
Mirorly exists because we got tired of the theater. Not the tool that lets HR run another box-checking exercise. Not the AI that summarizes a thousand vague answers into platitudes. Not the form everyone fills out on a Friday afternoon and forgets by Monday. Something else.
Simple but deep.
What we wanted instead was a tool that takes minutes to figure out, with questions that took experts years to refine. Both of those are true at the same time.
The product hides the research. It surfaces what you need to ask, when you need to ask it, and what to do with what you hear back. The interface stays out of the way. The work, when it comes, lives in you — responding honestly to what comes back.
What we're against.
Generic “rate your manager 1 to 5” surveys with no context. AI-generated summaries that flatten a hundred answers into bullet points. Feedback rituals that happen because HR mandated them, not because anyone wanted them. Friday-afternoon retro forms that nobody reads on Monday. Tools designed for HR departments and sold to HR procurement, with the actual user — the manager trying to grow — as an afterthought.
These aren't bad in theory. They're bad in practice because they don't make anyone better at anything. The honest answer to “is this working?” is almost always “no.”
What we believe.
A few things we're not flexible on.
Feedback should be specific or it shouldn't be asked. “Any feedback?” produces “you're doing great.” That doesn't help anyone. Specific questions get specific answers.
Self-assessment comes before peer feedback. A baseline of what you already think about yourself makes everything peers tell you afterward usable. Without it, you're collecting noise.
Tools shouldn't be harder than the work they're supposed to help with. If the tool requires onboarding, the tool is wrong. The work of growing is hard enough on its own.
Curation beats generation. Research-backed templates, each chosen and refined deliberately, beat AI-generated questions every time. We're not in the volume business.
The user is an adult. No badges. No streaks. No gamification. No “you're crushing it!” copy. People who pay to grow at their work don't need to be entertained while doing it.
The longer, less compressed version of these beliefs lives on our vision page.
Who this is for.
We built Mirorly for a specific person, and we're explicit about who that is.
For: managers — first-time, mid-career, founder-as-manager — with 5 to 30 collaborators they could realistically ask for feedback. HR-of-one founders. Consultants with portfolio clients. Anyone whose growth is their own responsibility, who pays for their own tools because they take ownership of it.
Not for: organizations running annual performance reviews at scale. Enterprise companies looking to deploy across hundreds of employees. Anyone hoping AI will summarize their team for them. Anyone looking for badges, streaks, or social features. None of those are bad — they're just not us, and there are good tools for them elsewhere.
Who's behind this.
Mirorly is the work of one person. No VC funding, no board to report to, no team. The tradeoff: things move at the pace one person can sustain. The benefit: every product decision gets made by someone who actually uses the tool, not by a committee optimizing for an investor's deck.
The motivation isn't original — I got tired of the way feedback works at most companies, and I wanted a tool that treated the user as a grown-up. The execution is just me, sitting down and making it, week by week, in the gaps between everything else.
Is this safe?
A reasonable question for a $99/year tool from a one-person operation. Three answers.
1. Where the data lives. EU infrastructure (Supabase EU regions, Vercel EU edge). GDPR-compliant by default. Billing handled by LemonSqueezy as merchant of record, which means they handle tax, compliance, and refund disputes for you, in whatever jurisdiction you're in.
2. What we do with your data. Pre-launch, we run no analytics on this site — no tracking cookies, no session recordings, no third-party scripts on the page. We use Google Search Console and Bing Webmaster Tools to understand which articles people find via search, but those aren't installed in your browser; they just read the public sitemap. When we add analytics after launch (likely Google Analytics 4 for traffic patterns), we'll add a cookie consent banner and update the privacy policy. We'll never run ad networks, never sell, never share your data beyond the providers we need to run the service. Anonymous surveys are anonymous at the database level — survey responses never enter the analytics pipeline, and even I can't link anonymous answers to people.
3. What happens if Mirorly shuts down. You'll get at least 30 days' notice — directly, from me. That gives you time to take what's important out (even if it means I build a one-time export to make it possible), and a prorated refund for the remaining months of your annual subscription. No corporate winding-down email at 4 PM on a Friday.
If that sounds right, you're in the right place.
The rest of the site explains how it works and what it costs. If it doesn't sound right, that's also fine — we'd rather you find a tool that fits than try to convince you Mirorly is something it isn't.